Develop a Culture of Experimentation

  • How to unify best practices across a portfolio of brands.
  • A new model for uncovering what’s important to test called Problem Solution Mapping.
  • The importance of changing culture through education and certification work.
  • How every team (from marketing to eCommerce to product) should have two roadmaps. One powered by validated and prioritized customer problems, and one powered by validated and prioritized internal problems (people, process, tech, data, strategy and culture).
  • New use cases for running experiments that move the needle.
  • How by solving customer and business problems, they unlocked a true experimentation team that worked better with outside partners.

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I don't sleep. VP of eCommerce Consulting at Accenture. Digital Strategy. Author. Speaker. Volunteer. Network Weaver. 2x Startup Founder.

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David J. Neff

David J. Neff

I don't sleep. VP of eCommerce Consulting at Accenture. Digital Strategy. Author. Speaker. Volunteer. Network Weaver. 2x Startup Founder.

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